Mualimin, Mualimin and Yunaldi, Ari and Sunandar, Sunandar and Alkadri, Alkadri (2018) Cultural Da’wah in Antar Pinang Pulang Memulangkan Tradition of Sambas Malay Society, West Kalimantan. Ilmu Dakwah: Academic Journal for Homiletic Studies, 12 (2). pp. 201-213. ISSN 1693-0843 (Print) 2548-8708 (Online)

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ABSTRAK

Marriage is a basic human need so that in certain societies it becomes something sacred. The sacredness of marriage is manifested in the series of customs that are required to be carried out. The sacredness of the marriage is as believed by the Sambas Malay community. In Sambas Malay, it is known for the tradition of returning home to returning home, which until now has been an important part in the customs of marriage. This tradition is not an empty tradition without meaning, but instead has a very high meaning and is a cultural da'wah with the internalization of Islamic teachings in everyday life. This research focuses on the design of cultural da'wah in the tradition of returning home areca nut. Using interpretive paradigms, phenomenological methods and with an anthropological-sociological approach this study found several things. First, the tradition of returning home areca repatriation is an effort to internalize Islamic teachings to strengthen four main aspects in the lives of Muslims, namely 1) human relations with their creators. 2) aspects of meeting human biological needs. 3) aspects of human relations in the family. 4) aspects of human relations with society at large. Second, an interesting approach by synergizing non-verbal messages through symbols and verbal messages through the language class in poetry, and being able to touch the fundamental interests of humans makes the tradition of returning areca home returning as a model in the development of cultural propaganda.

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