Lutfita, Norhaliza (2024) Intercultural Communication Models in Kelly’s Youtube Channel. Skripsi, Tarbiyah dan Keguruan.

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ABSTRAK

The rapid development of communication technology now through social media which supports communication in this modern era helps humans to interact with anyone, anytime and anywhere with a wide reach. This is also the basis for intercultural communication which can be explained and supported by technological advances and other supporting factors. Intercultural communication is unavoidable and necessary. Interactions and encounters between people from different cultural communities with values, beliefs, attitudes. The aim of this research is to find out what the intercultural communication model is on YouTube social media which focuses on Kelly's YouTube channel. The content on Kelly's YouTube channel discusses culture in Indonesia and South Korea delivered in English. This type of research is qualitative. The theory used is the intercultural communication model theory developed by Gudykunts and Kim which has four conceptual factors, namely culture, socio-culture, psycho-culture and environment. The results of this research are the intercultural communication model that occurs on Kelly's YouTube channel in the form of an equal communication model. This means that Kelly, as the owner of the YouTube channel, becomes the encoder and deconder who exchange messages with each other. The communication model on Kelly's YouTube channel also contains cultural, sociocultural, psycho-cultural and environmental factors. Cultural factors occur because of the differences or similarities between Indonesian and Korean culture. Sociocultural occurs because of the self-concept of Indonesians and South Koreans which occurs when communicating with each other, cultural factors in the form of stereotypes and attitudes of Indonesians towards Koreans and environmental factors in the form of the surrounding environment and also the scope of the virtual world.

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