Hidayat, Taufik and Mahriani, Elida (2020) Analisis Hubungan Antara Tendensi Internet Addiction Disorder dengan Customer Behavior (Studi pada Mahasiswa UIN Antasari). At-Taradhi: Jurnal Studi Ekonomi, XI (2). pp. 151-165. ISSN 2548-9941

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ABSTRAK

This study aims to see the relationship between Internet Addiction Tendency and Customer Behavior. The problem that becomes the focus of the study is whether there is a significant relationship between Internet Addiction Tendency and Customer Behavior among UIN Antasari Banjarmasin Students in conducting online transactions. The sample in this study amounted to 225 people consisting of 5 faculties at UIN Antasari Banjarmasin. This type of research is a survey (survey research design) with explanatory methods, data collection techniques using a questionnaire and using the Internet Addicted Disorder Tendency scale adopted based on the test item scale IAT (Internet Addiction Test). The results showed that students who have a tendency to Internet Addiction Disorder are at high risk (63.6%). Students who have high Customer Behavior (64%) are more than those who have low Customer Behavior, and there is a significant relationship between Internet Addiction Disorder tendency and Customer Behavior. (P = 0.000, P <0.05).

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