Cahaya, Reni Nur (2023) Learning English Through Digital Platform: Subscribers’ Response on The Role of mmmEnglish YouTube Channel. Skripsi, Tarbiyah dan Keguruan.

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ABSTRAK

YouTube is a trendy online video platform used by people worldwide. Many videos are available on YouTube in English and can be accessed for free by users anywhere. Many studies have only focused on specific types of videos, such as grammar tutorials or listening comprehension videos. However, more in-depth research is still needed to explore the various types of videos available on YouTube and how they can be utilized for better English language learning. Based on the phenomenon, the researcher is interested to describe and analyzes the types of video content uploaded by the mmmEnglish YouTube Channel, the basic competencies in English, and how do the subscribers' response in the comments is whether the content is useful or not. The researcher acquired the data by documentation video content uploaded on mmmEnglish YouTube Channel and comments column. The study design was a case study and applied data analysis theory from Miles, Huberman, and Saldana (2014), which consists of three main stages: data reduction, data display, conclusion drawing, and verification. The resulting data revealed four aspects of basic English competence uploaded by mmmEnglish: (1) speaking, (2) listening, (3) pronunciation, and (4) vocabulary. Also, the subscribers' response in the comments column is enthusiastic, with 6,300 positive comments submitted by viewers and subscribers'. With so many comments, the mmmEnglish YouTube channel took the time to reply or just give a "like". This proved that this channel is beneficial for it is subscribers' in improving their English skills. In conclusion, using YouTube is beneficial for teachers, instructors, and others as a reference and tool for improving English language skills. The videos on YouTube provide interesting and engaging content for students, which can lead to increased enthusiasm and focus. However, there is still much to be researched regarding the types of YouTube videos that students or people commonly watch and the aspects of English that can be improved through watching them. Future researchers can use a quantitative approach to measure students' English competence by watching YouTube videos.

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