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An Analysis of Language Style in Digital Advertisement

Hermawati, Novia (2023) An Analysis of Language Style in Digital Advertisement. Skripsi, Tarbiyah dan Keguruan.

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01 Authenticity.pdf

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02 Awal.pdf

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03 abstract.pdf

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04 Bab I.pdf

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05 Bab II.pdf
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06 Bab III.pdf

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07 Bab IV.pdf

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08 Bab V.pdf

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09 References.pdf

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10 Appendix.pdf

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The style of language used in advertisements is a meticulously crafted instrument crucial for capturing attention, expressing brand essence, forging emotional bonds, and, ultimately, motivating consumers to act in support of the promoted product or service. It entails a meticulous curation of vocabulary, tone, visuals, and communication strategies to construct a compelling and lasting impression on the audience. Therefore, advertisers employ diverse styles within their advertisements to convey a range of meanings. In this study, descriptive qualitative was used. Furthermore, data analysis uses three stages, namely data reduction, data display, and data verification conclusion. The object of this study were twenty English advertisements on Instagram. The technique of data collection used documentation. The result of this study shows that the language style used in the twenty advertisements observed proposed by Well is metonymy, personification, alliteration, metaphor, hyperbole, ellipsis, prolepsis, assonance, and simile. Furthermore, the language meaning that is found in the same twenty advertisements proposed by Leech is conceptual, connotative, social, affective, reflective and thematic meaning.

Item Type: Skripsi
Subjects: P Language and Literature > PE English
Depositing User: Sri Yuniarti Fitria
Date Deposited: 23 Oct 2023 05:26
Last Modified: 23 Oct 2023 05:26
URI: http://idr.uin-antasari.ac.id/id/eprint/25122

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