Khaitaitami, Fauzan Fakhrezi (2024) An Analisys of Translanguaging in The Public Area of Starbucks Dutamall Banjarmasin. Skripsi, Tarbiyah dan Keguruan.

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ABSTRAK

This research aims to analyze translanguaging practices in the public area of Starbucks Dutamall Banjarmasin. The theoretical basis of this research involves concepts from several experts, including code switching, code mixing, borrowing, transliteration, and transcription. This research also refers to the translanguaging classification proposed by Liando, which includes three types, namely intra-sentential translanguaging, inter-sentential translanguaging, and tag translanguaging. The research method used is a descrivtive qualitative approach, where analysis is carried out through a recording and recording process. The research results show that of the eight translanguaging theories reviewed, the most common practices in daily conversations at Starbucks Dutamall Banjarmasin are code changes, use of translanguaging tags, intra-sentential translanguaging, and inter-sentential translanguaging. These findings provide an in-depth picture of how local people use various language strategies in a multilingual environment. The results of this research provide valuable insight into the dynamics of translanguaging in public places, especially in business environments such as Starbucks. The implications of these findings can help understand how language communication occurs in everyday life in public spaces, and illustrate that translanguaging practices are a significant phenomenon in understanding the dynamics of language diversity in society.

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