Basran, Muhammad Noor (2018) Faktor-Faktor yang Memengaruhi Keputusan Konsumen Menggunakan Jasa Bekam pada Griya Herbal dan Bekam Ar-Rahma Banjarmasin. Skripsi, Fakultas Ekonomi dan Bisnis Islam.

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ABSTRAK

Muhammad Noor. 2017. Faktor-Faktor yang Memengaruhi Keputusan Konsumen Menggunakan Jasa Bekam pada Griya Herbal dan Bekam Ar-Rahma Banjarmasin. Skripsi, Jurusan Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam. Pembimbing: (I) Dr. Syaugi Mubarak Seff, M.A. (II) H. Abdul Gafur, Lc., M.A. Key Words: Price, Service, Location, Facilities and Customer Decision So much attention to the urgent public health fulfillment, a variety of traditional health alternatives appear many emerging. The Banjarmasin City Health Office 2016 mentions that cupping / al-hijāmah has a percentage of 20% or higher compared to 12 other traditional treatment practices. GHB Ar-Rahma Banjarmasin one of the practice of cupping with the number of customers who berbekam from early 2010 until mid-year 2017 as many as 10864 people, although not more than other cupping practice but each month continues to increase consumer, hence for the company is important to can know and improve the factors that influence the decision of the customer in taking bekam services. This study aims to determine the effect of partial and simultaneous between cupping rates, therapist services, practical location and availability of facilities to customer decisions in taking bekam services and to determine the more dominant influence among the four independent variables. This research is a field research, is quantitative with data collection methods using questionnaires and document studies. The object of this research is cupping rate (X1), service therapist (X2), practice location (X3) availability of facility (X4) as independent variable to customer decision (Y) as dependent variable. Subjects in this study were customers who took the service of bruise at Griya Herbal and Bekam Ar-Rahma Banjarmasin as much as 99 respondents. Data analysis method used is multiple linear regression analysis, T test and F test. This research produces the findings: First, all independent variables can be said to simultaneously affect the customer's decision in taking bekam services. Because, from the value of Fhitung of 30.721> Ftable (2.47) with a significant level of 0.000 <0.05. Second, the influence of the four independent variables on customer decisions in taking the bruise services can be said to have a partial pengarus. The Thitung value is 2.507> Ttable (1,985), Thitung service thumb value 2,432> Ttable (1,985), practice location of Thitung value 3,189> Ttable (1,985), and availability of Thitung value 2,309> Ttable (1,985 ). Third, it turns out from the four independent variables that are dominantly influential partially is the variable location of practice in GHB Ar-Rahma Banjarmasin.

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