Hidayat, Taufik and Mahriani, Elida (2020) Analisis Hubungan Antara Tendensi Internet Addiction Disorder dengan Customer Behavior (Studi pada Mahasiswa UIN Antasari). At-Taradhi: Jurnal Studi Ekonomi, XI (2). pp. 151-165. ISSN 2548-9941
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Abstract
This study aims to see the relationship between Internet Addiction Tendency and
Customer Behavior. The problem that becomes the focus of the study is whether
there is a significant relationship between Internet Addiction Tendency and
Customer Behavior among UIN Antasari Banjarmasin Students in conducting
online transactions. The sample in this study amounted to 225 people consisting
of 5 faculties at UIN Antasari Banjarmasin. This type of research is a survey
(survey research design) with explanatory methods, data collection techniques
using a questionnaire and using the Internet Addicted Disorder Tendency scale
adopted based on the test item scale IAT (Internet Addiction Test). The results
showed that students who have a tendency to Internet Addiction Disorder are at
high risk (63.6%). Students who have high Customer Behavior (64%) are more
than those who have low Customer Behavior, and there is a significant
relationship between Internet Addiction Disorder tendency and Customer
Behavior. (P = 0.000, P <0.05).
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Depositing User: | Dr Ahdie Anwary |
| Date Deposited: | 29 Nov 2021 00:41 |
| Last Modified: | 29 Nov 2021 00:41 |
| URI: | https://idr.uin-antasari.ac.id/id/eprint/17618 |
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