This research aims to analyze translanguaging practices in the public area of
Starbucks Dutamall Banjarmasin. The theoretical basis of this research involves
concepts from several experts, including code switching, code mixing, borrowing,
transliteration, and transcription. This research also refers to the translanguaging
classification proposed by Liando, which includes three types, namely intra-sentential translanguaging, inter-sentential translanguaging, and tag
translanguaging.
The research method used is a descrivtive qualitative approach, where
analysis is carried out through a recording and recording process. The research
results show that of the eight translanguaging theories reviewed, the most
common practices in daily conversations at Starbucks Dutamall Banjarmasin are
code changes, use of translanguaging tags, intra-sentential translanguaging, and
inter-sentential translanguaging. These findings provide an in-depth picture of
how local people use various language strategies in a multilingual environment.
The results of this research provide valuable insight into the dynamics of
translanguaging in public places, especially in business environments such as
Starbucks. The implications of these findings can help understand how language
communication occurs in everyday life in public spaces, and illustrate that
translanguaging practices are a significant phenomenon in understanding the
dynamics of language diversity in society.