Marriage is a basic human need so that in certain societies it becomes something sacred.
The sacredness of marriage is manifested in the series of customs that are required to be
carried out. The sacredness of the marriage is as believed by the Sambas Malay
community. In Sambas Malay, it is known for the tradition of returning home to returning
home, which until now has been an important part in the customs of marriage. This
tradition is not an empty tradition without meaning, but instead has a very high meaning
and is a cultural da'wah with the internalization of Islamic teachings in everyday life. This
research focuses on the design of cultural da'wah in the tradition of returning home areca
nut. Using interpretive paradigms, phenomenological methods and with an
anthropological-sociological approach this study found several things. First, the tradition
of returning home areca repatriation is an effort to internalize Islamic teachings to
strengthen four main aspects in the lives of Muslims, namely 1) human relations with
their creators. 2) aspects of meeting human biological needs. 3) aspects of human relations
in the family. 4) aspects of human relations with society at large. Second, an interesting
approach by synergizing non-verbal messages through symbols and verbal messages
through the language class in poetry, and being able to touch the fundamental interests
of humans makes the tradition of returning areca home returning as a model in the
development of cultural propaganda.