The rapid development of communication technology now through social
media which supports communication in this modern era helps humans to interact
with anyone, anytime and anywhere with a wide reach. This is also the basis for
intercultural communication which can be explained and supported by
technological advances and other supporting factors. Intercultural communication
is unavoidable and necessary. Interactions and encounters between people from
different cultural communities with values, beliefs, attitudes. The aim of this
research is to find out what the intercultural communication model is on YouTube
social media which focuses on Kelly's YouTube channel. The content on Kelly's
YouTube channel discusses culture in Indonesia and South Korea delivered in
English. This type of research is qualitative. The theory used is the intercultural
communication model theory developed by Gudykunts and Kim which has four
conceptual factors, namely culture, socio-culture, psycho-culture and environment.
The results of this research are the intercultural communication model that
occurs on Kelly's YouTube channel in the form of an equal communication model.
This means that Kelly, as the owner of the YouTube channel, becomes the encoder
and deconder who exchange messages with each other. The communication model
on Kelly's YouTube channel also contains cultural, sociocultural, psycho-cultural
and environmental factors. Cultural factors occur because of the differences or
similarities between Indonesian and Korean culture. Sociocultural occurs because
of the self-concept of Indonesians and South Koreans which occurs when
communicating with each other, cultural factors in the form of stereotypes and
attitudes of Indonesians towards Koreans and environmental factors in the form of
the surrounding environment and also the scope of the virtual world.