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Revealing Women's Language Features In Beauty Tutorials On Vogue Youtube Channel: A Sociolinguistics Study

Az-Zahra, Annisa (2025) Revealing Women's Language Features In Beauty Tutorials On Vogue Youtube Channel: A Sociolinguistics Study. Skripsi, Tarbiyah dan Keguruan.

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ANN - ABSTRACT.pdf

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ABSTRAK

The study examines the women’s language features in the utterances of 12 selected female public figures featured in beauty tutorial videos from the "Beauty Secret" program on the Vogue YouTube Channel using Robin Lakoff’s theory. The research aims to identify the specific women’s language features and explore their functions within the context of beauty tutorial videos. Two primary research questions guide this study: (1) What are the women’s language features used in the beauty tutorial videos on the "Beauty Secrets" program? (2) What functions do these language features serve in the videos? The study employs a content analysis method to analyze the data, which consists of words, phrases, clauses, and sentences from the selected videos. Data were collected through YouTube transcriptions, which were carefully reviewed by the researcher to ensure accuracy. The identified data were then categorized and analyzed using Robin Lakoff’s theory of women’s language features and Pearson's theory of language functions. The findings reveal that all 10 women’s language features proposed by Lakoff were present in the selected beauty tutorial videos. These features include lexical hedges or fillers, tag questions, rising intonation, empty adjectives, intensifiers, hypercorrect grammar, superpolite forms, precise color terms, avoidance of strong swear words, and emphatic stress, with lexical hedges or fillers being the most frequently used. Additionally, five language functions were identified: expressing uncertainty, get a response, soften an utterance, start discussions, and express feelings or opinions. The implications of this study include understanding language use on digital platforms, inspiring students' interest in sociolinguistics through beauty videos, and offering a unique perspective on women’s linguistic features and their role in language variation.

Item Type: Skripsi
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
Divisions: Fakultas Tarbiyah dan Keguruan > Tadris Bahasa Inggris
Depositing User: Sri Yuniarti Fitria
Date Deposited: 24 Jan 2025 03:00
Last Modified: 24 Jan 2025 03:00
URI: http://idr.uin-antasari.ac.id/id/eprint/28355

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